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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">lexrussica</journal-id><journal-title-group><journal-title xml:lang="ru">Lex russica</journal-title><trans-title-group xml:lang="en"><trans-title>Lex Russica</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1729-5920</issn><issn pub-type="epub">2686-7869</issn><publisher><publisher-name>MSAL</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.17803/1729-5920.2025.229.12.102-117</article-id><article-id custom-type="elpub" pub-id-type="custom">lexrussica-4938</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЧАСТНОЕ ПРАВО / JUS PRIVATUM</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PRIVATE LAW / JUS PRIVATUM</subject></subj-group></article-categories><title-group><article-title>Способы реализации правосубъектности в цифровой предпринимательской среде</article-title><trans-title-group xml:lang="en"><trans-title>Methods of Exercising Legal Personality in the Digital Entrepreneurial Environment</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чеховская</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Chekhovskaya</surname><given-names>S. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Чеховская Светлана Алексеевна, кандидат юридических наук, ведущий научный сотрудник Центра частного права</p><p>д. 34, Б. Черемушкинская ул., г. Москва 117218</p></bio><bio xml:lang="en"><p>Svetlana A. Chekhovskaya, Cand. Sci. (Law), Senior Researcher, Centre for Private Law</p><p>Moscow</p></bio><email xlink:type="simple">sch66@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт законодательства и сравнительного правоведения при Правительстве Российской Федерации</institution></aff><aff xml:lang="en"><institution>Institute of Legislation and Comparative Law under the Government of the Russian Federation</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>17</day><month>01</month><year>2026</year></pub-date><volume>78</volume><issue>12</issue><fpage>102</fpage><lpage>117</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Чеховская С.А., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Чеховская С.А.</copyright-holder><copyright-holder xml:lang="en">Chekhovskaya S.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://lexrussica.msal.ru/jour/article/view/4938">https://lexrussica.msal.ru/jour/article/view/4938</self-uri><abstract><p>Статья посвящена анализу технологических изменений в сфере предпринимательства и их влияния на категорию правосубъектности. Цифровая предпринимательская среда основывается на совокупности социальных регуляторов, состоящей из инструментов различного вида: нормативно-правовых, технических, этических и саморегулирования. Для реализации правосубъектности в цифровой среде явно недостаточно признания отдельного лица правосубъектным в традиционном понимании, без выполнения условий доступа к цифровой среде и функционирования в ней. Развитие категории правосубъектности под влиянием цифровизации общественной жизни связано с интеграцией технологических и правовых подходов, отражающих динамику правосубъектности. Автор отмечает, что накопление эмпирических наблюдений за развитием цифровых технологий и расширением сфер их применения повлечет за собой как пересмотр классического понимания категории правосубъектности в сторону формирования гибридной правосубъектности, или квазисубъектности, для отдельных цифровых образований, так и расширение субъектного состава правоотношений. Социальное регулирование, основанное на сочетании нормативно-правового регулирования, технических норм и инструментов саморегулирования, меняет традиционные границы понимания того, что́ есть субъект права в современной правовой системе, создавая новые формы правового взаимодействия.</p></abstract><trans-abstract xml:lang="en"><p>The paper is devoted to the analysis of technological transformations in the sphere of entrepreneurship and their impact on the concept of legal personality. The digital entrepreneurial environment rests upon a complex of social regulators, encompassing instruments of different types, namely: normative-legal, technical, ethical, and self-regulatory. Within the digital environment, the mere recognition of an individual as possessing legal personality in the traditional sense is clearly insufficient without meeting the requirements for access to, and functioning within entrepreneurship environment. The evolution of the category of legal personality under the influence of digitalization of social life is linked to the integration of technological and legal approaches that reflect the dynamic nature of legal personality. The paper highlights that the accumulation of empirical observations on the development of digital technologies and the expansion of their application will lead both to a reconsideration of the classical understanding of legal personality — towards the formation of hybrid personality, or quasi-personality, for certain digital entities — and to an expansion of the range of subjects participating in legal relations. Social regulation, based on the combination of normative-legal regulation, technical standards, and self-regulatory instruments, is transforming the traditional boundaries of what constitutes a subject of law within the modern legal system, thereby generating new forms of legal interaction.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>правосубъектность</kwd><kwd>предпринимательская деятельность</kwd><kwd>цифровая предпринимательская среда</kwd><kwd>идентификация в цифровой среде</kwd><kwd>цифровая экономика</kwd><kwd>цифровые платформы</kwd><kwd>социальное регулирование</kwd><kwd>децентрализованные автономные организации</kwd><kwd>кооперативы данных</kwd><kwd>искусственный интеллект</kwd><kwd>обычное право цифровой среды</kwd></kwd-group><kwd-group xml:lang="en"><kwd>legal personality</kwd><kwd>entrepreneurial activity</kwd><kwd>digital entrepreneurial environment</kwd><kwd>identification in a digital environment</kwd><kwd>digital economy</kwd><kwd>digital platforms</kwd><kwd>social regulation</kwd><kwd>decentralized autonomous organizations</kwd><kwd>data cooperatives</kwd><kwd>artificial intelligence</kwd><kwd>common law digital environment</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Алексеев С. 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