An employer’s reputation plays a critical role in attracting and retaining highly qualified personnel, as well as in shaping a positive corporate image in the marketplace, commonly referred to as the employer brand. An employer’s business reputation encompasses such elements as corporate values, organizational culture, business model, opportunities for professional development, and related characteristics. In addition to these objective factors, an employer’s reputation is also formed through the subjective perceptions of current and prospective employees, who evaluate the organization through the lens of attributes that render it more or less attractive as a place of employment. Labor disputes between employers and employees may significantly affect an organization’s business reputation by eroding client trust, diminishing employee morale, and deteriorating financial performance. This study compares and distinguishes the concepts of employer image and employer business reputation, substantiates the need for a statutory definition of «employer business reputation» within labor legislation, and proposes measures aimed at minimizing reputational risks arising from labor disputes.