Manipulative Behavior in Consumer Legal Relations

The ideas of equality and freedom of contract in civil relations are harmonious and constructive only if they are limited. The presence of a weaker party to the contract, in particular the consumer, constitutes one of the factors requiring the establishment of limitations. The paper is devoted to the study of manipulation in relation to non-professional participants in civil trafficking. The author attempts to evaluate new methods of influencing the will of the consumer, aimed at forming an imaginary will to conclude a contract (neuromarketing). The paper proposes a definition of the concept of manipulative behavior in legal relations and describes its features. The author concludes that misleading, as well as consumer deception and manipulation, are various legal phenomena. It is justified that manipulative behavior is a type of abuse of law. Using the practice of the Perm Krai courts as a case study, the author analyzes the effectiveness of possible methods of protection under manipulative influence, namely: Articles 10, 168, 178, 428 of the Civil Code of the Russian Federation. Preference is noted for recognizing a transaction concluded with the help of manipulation as invalid on the grounds of Article 10 and 168 of the Civil Code of the Russian Federation.

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